Partner assessment
Aathar reviews organisational fit, target learners, operational capability, and delivery context.
Delivery Model
How Aathar is delivered through trusted Partners
Aathar combines a centrally managed product, fixed curriculum, and structured marketing model with partner-led implementation on the ground. This approach supports responsible scale, clear governance, and locally relevant delivery.
From agreement to rollout
Partner onboarding, marketing access, and pilot delivery
Once a partner agreement is in place, approved organisations receive access to the Partner Portal, where they can access the marketing materials and campaign assets defined in the Aathar playbook.
Aathar uses a centralised product and marketing governance model. Local partners support implementation, distribution, and approved localisation within defined boundaries.
Delivery Flow
The Aathar delivery journey
The delivery model is designed to move from partner assessment to controlled pilot delivery, while keeping curriculum, brand, and safeguarding standards centrally managed.
Agreement signing
Once the partner is approved, the relationship is formalised through the relevant agreement or MoU.
Portal access
The approved partner receives access to the Partner Portal and can retrieve authorised marketing materials.
Pilot launch
The partner introduces the app to an agreed learner cohort and begins structured rollout activity.
Monitoring & review
Usage, completion, and engagement are reviewed against defined KPIs before scale decisions are made.
80/20 Framework
How Global consistency and local relevance work together
Aathar uses an 80/20 model so that most messaging, visual identity, and campaign structure remain fixed, while a smaller portion can be adapted locally through approved channels.
80% Global Core Assets
Created and governed by the central Aathar team.
- Fixed brand assets and global tone of voice
- Core message templates and approved campaign materials
- Reusable, pre-approved collateral for all markets
- Consistency, safeguarding, and cost efficiency
20% Local Customisation
Managed by approved local teams and partners within defined limits.
- Language, dialect, and local phrasing
- Culturally relevant imagery and local examples
- Local channels, community structures, and event activation
- Greater trust and authentic local engagement
Important: Local adaptation is not open-ended. Country partners operate within approved brand, safeguarding, and scope boundaries, with the central team retaining control of the global core framework.
Partner Portal
What Partners receive after Agreement
Once a partner has signed an agreement, they gain controlled access to the Partner Portal. This is where approved partners can access the marketing and communications materials.
Core campaign assets
Explainer video, app demo video, press kit, poster and flyer templates, social media pack, email newsletter template, influencer brief, WhatsApp launch kit, impact deck, and press release template.
Implementation materials
Partner-facing guidance, rollout structure, approved messaging, and materials that support onboarding and launch activity.
Controlled localisation access
Approved partners can localise the designated 20% of assets in line with Aathar’s framework and approval process.
Student Segmentation
Who the Delivery Model is designed to reach
The delivery model is informed by Aathar’s learner segmentation approach, which supports targeted outreach, better service design, and measurable impact tracking across user groups.
Displaced & Offline-First Learners
Refugees, IDPs, and crisis-affected learners with intermittent or no connectivity.
Curriculum-Replacement Learners
Out-of-school learners using Aathar as their primary education pathway.
Curriculum-Enhancement Learners
In-school learners using Aathar for revision and reinforcement.
Accelerated / Catch-Up Learners
Learners with interrupted education who need faster progression routes.
Vocational & Job-Readiness Learners
Older youth focused on practical, employable skills and certification.
Language-Transition & Faith-Aligned Learners
Learners requiring bilingual support, faith-sensitive content, or trusted educational environments.
Rollout Markets
Initial Delivery context
The initial phase one markets are Kenya, Nigeria, and Yemen, each with different language, channel, and partner-context requirements.
Kenya
English-led market with a focus on refugee education NGOs, schools, and youth skills programmes. Channels include NGO hubs, schools, WhatsApp groups, and Facebook.
Nigeria
English market with youth-led social activity and strong NGO, TikTok, WhatsApp, and community reach.
Yemen
Arabic market prioritising trust, NGO distribution, community structures, radio, and WhatsApp.
Measurement
How Delivery is tracked
Delivery performance is monitored through usage, engagement, and campaign measures, including app installs, engagement, partner endorsements, and active use.
App adoption
Installs, reach, onboarding success, and early activation.
Learner engagement
Session activity, completion, assessment success, and retention.
Partner performance
Delivery coordination, reporting quality, and implementation consistency.
Campaign efficiency
Marketing output, local activation, and cost-efficiency measures.
Next Step
Apply to Become an Aathar Partner
If your organisation is interested in pilot delivery, learner outreach, or structured collaboration, the next step is to discuss fit and begin the partner review process.